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| DDB Mudra Group
Flipkart
Campaign | Logo
Business Objective
Creating a visual identity and brand presence for Flipkart's new in-app product launch -Recharge.
Creating a visual identity and brand presence for Flipkart's new in-app product launch -Recharge.
Marketing Objective
Turn your everyday bills into a breeze by using Flipkart recharge—the ultimate all-in-one digital hub right inside your favorite e-commerce app to instantly top up your mobile, power up your DTH, and crush your utility payments in seconds!
Identity Design
Rupee Symbol
160 px
164 px
Coin
Combining
Coin and Rupee symbol that bridges global and local financial vibes.
High Energy
Brand Identity
COLORS
Blue
Lime Yellow
#ffff35
#1758ff
High-Energy Identity
Pop & Vibrant colors while retining flipkart's original color scheme brings high energy. It screams modern fintech, gaming, or creator economy vibes—fresh, bold, and impossible to ignore.
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