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| DDB Mudra Group
Campaign | Graphic Design
Safari
A campaign that combines art and technology for one of the world's leading luggage brand - Safari.
Promote the brands cricket sales campaign.
Promote the brands cricket sales campaign.
Role - Lead Visual Designer
Visual Language
Using AI and photo manipulation technique, the heart of the cricket stadium was reimagined as a suitcase to promote the on going sale of the brand during the cricket tournament.
Using AI and photo manipulation technique, the heart of the cricket stadium was reimagined as a suitcase to promote the on going sale of the brand during the cricket tournament.
Campaign Visualization
The visualization of the campaign was crafted with pop, bright, and vibrant colours with environmental elements that signifies the energy, and the feeling
of excitement and enthusiasm one gets from a live cricket match.
Combined with a bold and crisp font that has a strong, modern, yet in-action outlook, a players innate drive, compatibility and adaptability on the field is symbolized through it.
Overall, all the factors in the visual are designed and integrated in a way that elevates the users senses by capturing the passion of the worldwide cricket fanbase.
The visualization of the campaign was crafted with pop, bright, and vibrant colours with environmental elements that signifies the energy, and the feeling
of excitement and enthusiasm one gets from a live cricket match.
Combined with a bold and crisp font that has a strong, modern, yet in-action outlook, a players innate drive, compatibility and adaptability on the field is symbolized through it.
Overall, all the factors in the visual are designed and integrated in a way that elevates the users senses by capturing the passion of the worldwide cricket fanbase.
Before
AI Generated Image
After
Photo Manipulation Technique
Winter Sale | Key Visuals
Creating artwork with photo manipulation as the primary medium with AI
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