MAI - A MOTHER'S RAGE

Build a campaign that creates intrigue and title love for Mai.

Capitalising on India's most famous crime thriller faces

Ideation | Art Direction | Conceptualization—Sakshi Tanwar, Raima Sen—were to be seen in never-before-reimagined roles for the Netflix Indian series Mai. The added benefits of some hard- hitting themes, lent itself to a very fertile ground for a campaign.

Ideation | Art Direction | Conceptualization

Showcasing extreme duality of a mother's love for her child.

Ideation | Art Direction | Conceptualization
The Mai trailer stunned audiences nationwide, with viewers on social media praising Sakshi Tanwar's intense transformation and driving massive engagement.

Ideation | Art Direction | Conceptualization

When a mother's plea goes unheard, a mother's instinctual behaviour/decisions comes in play.

| DDB Mudra Group

Social Influencer Campaign | Art Direction

MAI - A MOTHER'S RAGE

Build a campaign that creates intrigue and title love for Mai.

Build a campaign that creates intrigue and title love for Mai.

Capitalising on India's most famous crime thriller faces

Capitalising on India's most famous crime thriller faces

Ideation | Art Direction | Conceptualization—Sakshi Tanwar, Raima Sen—were to be seen in never-before-reimagined roles for the Netflix Indian series Mai. The added benefits of some hard- hitting themes, lent itself to a very fertile ground for a campaign.

27.2 M

Overall Engagement

*This number does not include the TV numbers

| DDB Mudra Group

Social Influencer Campaign | Art Direction

MAI - A MOTHER'S RAGE

Build a campaign that creates intrigue and title love for Mai.

Build a campaign that creates intrigue and title love for Mai.

Capitalising on India's most famous crime thriller faces

Capitalising on India's most famous crime thriller faces

Ideation | Art Direction | Conceptualization—Sakshi Tanw​​​​​​​ar, Raima Sen—were to be seen in never-before-reimagined roles for the Netflix Indian series Mai. The added benefits of some hard- hitting themes, lent itself to a very fertile ground for a campaign.

27.2 M

Overall Engagement

*This number does not include the TV numbers

Ideation | Art Direction | Conceptualization—Sakshi Tanwar, Raima Sen—were to be seen in never-before-reimagined roles for the Netflix Indian series Mai. The added benefits of some hard- hitting themes, lent itself to a very fertile ground for a campaign.